Why Silver Cross?

Trends in Health Care

Today, the trends and demand generators Bob Harvey identified years ago are clear and demonstrate

a significant, under served opportunity for the Silver Cross stores.

The home healthcare products market is valued at more than $4.3 billion, and is expected to continue to grow as the population continues aging, increases in lifespan occur, the cost of out of home health care and living options increase and more people wish to remain in their homes as they age.

– MetLife Mature Market Institute

The number of people age 65 and older in the U.S. exceed 40 million (13.0% of the total population) and is projected to double to over 80 million (20% of the population) by the year 2050 63% of people age 55 and over plan to remain in their homes and “Age in Place”

– MetLife Mature Market Institute

Home modifications and remodels to accommodate “Aging in Place” are the fastest growing segment of home remodelling

– National Association of Home Builders

Durable Medical Equipment, which includes Accessibility and Lifting Equipment, is one of 6 core home care product categories expected to benefit from demographic and healthcare trends – according to MedTech Research 2009 Study

– Markets for Home Healthcare products

We have a Unique Business Model

The Canadian Population

The proportion of people 65 years and older is increasing:






2021 (projected)

Information from Statistics Canada

The Silver Cross Advantage

In addition to the huge market opportunity associated with the growing demand,

Silver Cross offers the following Business Model Advantages:


Few competitors match the Silver Cross business model to be the complete and dedicated resource for all lifting and accessibility equipment needs.

Built in Lead/Client Generation

Silver Cross maintains an aggressive Internet marketing strategy that is second to none within the industry to capture and route web-based searches and inquiries for accessibility solutions to local stores.

Financial Backing

Now owned by Savaria, a manufacturing leader in accessibility. Savaria supplies key products to Silver Cross stores including stairlifts and wheelchair lifts. The company has a sound financial position and is publicly traded on the Toronto stock exchange (TSX:SIS).


New franchise owners partake in a structured one month training program at the corporate store in Oakville Ontario. Learning from experienced and successful previous owners means you hit the ground running.

Exclusive Territory

Each Silver Cross store is granted and operates out of an exclusive territory giving you every opportunity to capture as much market share as possible.


Low Startup and Operating Costs

Silver Cross has a modest initial investment and overhead costs as compared to many other businesses. The Silver Cross business can operate with 3 employees or less.

“Silver Cross stores have a unique opportunity to serve a growing market of seniors with products they need. With the backing of Savaria, we are well connected to offer great products to help people stay in the home as long as possible.”

Alison Harper

VP Business Development Savaria