About Silver Cross


As the population of people age 65 and over grows,

demand for healthcare-related products and services grows as well.

One of the most significant trends taking shape across Canada and the USA is the concept of “Aging in Place”. Defined as the desire to remain in one’s home and living independently rather than moving to assisted living facilities, Aging in Place is driving the growth of the in-home medical equipment business and specifically, the demand for residential accessibility and mobility equipment.



Silver Cross stores operate a healthcare business that sells, installs and maintains accessibility and mobility equipment for residential applications.

Operating out of protected, exclusive territories, each Silver Cross store partner will become the go-to source for health care-related lifting equipment including stair lifts, wheelchair lifts, vertical lifts and ceiling lifts,

as well as in-home mobility and accessibility equipment including ramps, bathtub and showers lifts. By providing these services, Silver Cross allows people with disabilities and other physical limitation challenges to remain in their homes, living independently.

Our franchisees derive tremendous satisfaction building a business while enhancing the lives of their clients.

Aging in Place

The senior care and in home healthcare business is growing. A Silver Cross healthcare equipment franchise is a great business opportunity for the growing ‘Aging in Place’ market.

Study by AARP.org


Want to live at home


Want to live at home even if care is needed


Move to a facility

Our History

Established in 1993 in Ontario, Canada, Bob Harvey, founder of Silver Cross, recognized

the growing future demand for home healthcare medical equipment.

Further, Bob recognized the demand and opportunity associated with recycled and accessibility equipment as a lower cost alternative for any installation applications. Combining these two opportunities and believing that local market knowledge,

service and support was the best way to build a business, Silver Cross began offering franchises in 1995. Today, Silver Cross has home medical and healthcare equipment franchises operating in Canada, and has served more than 200,000 contacts.

Our Products

Silver Cross serves the aging population who choose to 

live out their lives at their own home.

The vast majority of seniors want to age in place and thereby create huge opportunities for the products and services offered by Silver Cross. Silver Cross is answering to an enormous demand for products that enable the baby boomer market to maintain their independence.

Leading manufacturers are included in the Silver Cross product offering.

Brand names like Savaria, Romedics, Arjo Huntleigh, Drive, Invacare, Golden Technologies, Pride Mobility, Evolution and Safety Bath are some of the suppliers within our system.

Products offered include stair lifts, vertical wheelchair lifts, incline platform lifts, patient and ceiling lifts, ramps, dumbwaiters, bath lifts, power chairs,


lift chairs, walkers, hospital beds and home accessibility modifications.

With the Silver Cross network, the franchise and corporate stores benefit from wholesale pricing advantages of our business model. With the offering of recycled products, our unique approach to satisfying the demands of a lower cost alternative to the growing senior market is unchallenged.